There are over 150+ million casual sports fans in the United States that are currently left out of the sports conversation. These fans have greater access to sports than ever before, but can’t find the information they need to become fully engaged.
Thinking About Sports gives casual fans access to the knowledge and information they need, and want, to fully appreciate and enjoy sports. We supply a steady stream of knowledge and insights about different aspects of sports, tailored to the interests of casual fans.
Our content is based on original interviews with the people who understand and can explain sports best - the coaches, athletes, media and fans themselves. We are not a destination, but rather a system for presenting and organizing information. We provide brands, media properties, sports leagues and teams the opportunity to license, sponsor or integrate content into custom digital experiences.
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