Helping casual fans engage with sports

… giving casual fans access to the knowledge and information they need, and want, to fully appreciate and enjoy sports.

Casual fans have greater access to sports than ever before, but can’t find the information they need to become fully engaged. They are being left out of the sports conversation.

We supply a steady stream of knowledge and insights about different aspects of sports, tailored to the interests of casual fans. We provide brands, media properties, sports leagues and teams the opportunity to license, sponsor or integrate content into custom digital experiences.

Thinking About Sports currently offers content for soccer, rugby, rowing, horse racing, triathlon and tennis.